Tim Trefren recently wrote one of the best blogs I’ve ever read in regards to social media tracking (although that’s not necessarily saying much, because people seem to write vaguely about the issue).
I wanted to commend him on his “3 new ways to measure the social web” even though none of them are new. We’ve [...]
Okay, well not literally, but we have been captivated and intrigued by Diesel’s recent Be Stupid campaign. You’ve just got to check out the website.
There is some pretty strong stuff going on there. The website and campaign message are both unique and well-built, especially for Diesel’s existing (or intended) audience base. The creative is bold and in your [...]
We’ve been wondering for a while now how long it would take Facebook to give users the ability to share something that someone else on facebook has posted. Until now, we’ve had to repost it ourselves and manually give someone else credit.
But now, via the “share” link on people’s wall posts, Facebook will say where [...]
Facebook fan page “insights” are one of the ways to track interaction with your fans on Facebook. Although it’s not our most powerful analytical tool for interaction, it’s certainly better than nothing, and includes some neat features.
One way we use Facebook fan page “insights” is to monitor the trend of our fan accumulation across our [...]
Well, 2009, we bid you adieu. This past year has been many things for us as an agency. We’ve survived a recession, gained some new clients, and celebrated our 20th anniversary as a force in the industry. We’ve also continued to think outside of the box, living and breathing creativity.
Now that this hectic year is [...]
In a seismic move for the advertising industry, one of the superbowl’s largest and most consistent advertisers (23 years straight!) won’t be making an appearance this year. Instead, Pepsi is running a campaign to see how they can better local communities.
[thanks to Mashable for posting a blog about this]
What does this mean for advertising? Well [...]
In social media (and pretty much any other type of business), transparency is pretty important. If you are a business that is trying to increase buzz or awareness of your products or services, being sneaky and shady definitely doesn’t help create a pretty picture. If you are open, it allows your consumers to give real [...]
Want to increase web traffic through social networking sites? You just experienced one way – a Facebook ad.
(didn’t get here by clicking a facebook ad? Click here for explanation)
These ads are great because they are:
- Easy to create
- Relatively cheap
- Targeted by geography, demographics, and keywords in Facebook profile. (To reach YOU, we targeted our [...]
We thought we would take this opportunity to show you why we’re awesome (and modest too!). If you are engaging your audiences correctly, your “Entrance Sources” in Google Analytics should look something like this:
Why, you ask? Because if you are giving people valuable information on social networks (like how to read Google analytics, wink wink), [...]
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