I watched a video today that BLEW MY MIND and, no, it wasn’t last night’s new episode of LOST. I am a closet astrophysicist and have always had a hard time explaining the ten dimensions to non-astrophysicists. This video does a great job of explaining them in the simplest way possible.

So, you may ask, what does astrophysics have to do with WOM or social media? Well, nothing, but it does provide a good analogy for how we use evolving technology to reach consumers in new and sometimes convoluted ways.

Consumers are multi-demensional; they enjoy different activities, they interact with different people, and in different ways, they search differently, browse differently, and, well, consume differently. Reaching consumers in a time when market fragments are becoming fragmented can be difficult, that’s why staying on top of the latest trends can help you navigate and reach consumers.

While there are guides out there to help you use a lot of the tools in your arsenal, nothing can teach you more that actually trying it out yourself. If you’d like to talk more about how to reach consumers, feel free to message us on twitter or shoot us an email.

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