Sometimes, you just gotta show ‘em

Posted in the other way around. on Monday, February 16th, 2009 by Ryan

Feb 16

Sometimes, consumers just need to see your product in action in order to make the decision to go with your brand. All brands have something different and amazing to offer, right? Well, not exactly (see: hammering nails, white out, etc.) For those brands that do have something different, it can be hard to explain that in an overcrowded ad space.

So why not invite consumers to try it? Although this can be hard as well (consumers have become just as skeptical of “free trials” as they have become good at fast forwarding through commercials), truly showing a consumer why your brand is right for them can not only turn them into customers, but potentially loyalists.

Here’s an example of a campaign for OMO detergent that does just that (click here for fullsize):

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Christina

I know I would have stuck that tshirt in the wash and tried the detergent to make sure they weren't fibbing about how good it is. Great idea!
Misty Belardo

Engaging customers is what we all are trying to perfect. I feel that this campaign is a great way to really show the target audience the efficacy of the product.. Allows them to really experience the brand. I have been in the below-the-line industry for almost 6 years already and now more and more clients have accepted that having people interact with their brands in a non intrusive way truly brings much needed results in awareness and sales. Aside from direct mailers in case you do sampling, the best way is to also showcase the power of your brand via product demonstration, in store cross merchandising, on ground events and incentives. Great case study. Thank you for sharing.