Does how believable something is determine how successfully viral it will become? Or does believability matter at all? Maybe the raw entertainment value is what propels something to total viral glory. Let’s take a look at a few examples and discuss…
It seems for a while there, “viral” was the hottest word in the marketing language. Now, although it may not be the hottest word, it is definitely still an important achievement advertising and marketing experts strive for when creating content to generate buzz. However, because virality is and should be organic by nature, creative experts are asked to come up with things that look natural and also have such a high level of entertainment value that it spreads like wildfire, bringing hundreds of thousands, if not millions, of eyeballs worth of attention to a brand.
Take a look at some of these “viral” videos and decide for yourself. Which are real? Which are fake? Does that even matter? Did you know that it was created by a brand with the intention of going viral? Some of these are new, and some are old. Feel free to share your thoughts in the comments section.
Also, if you’re looking for ways to get people talking about your brand, The Cyphers Agency can help. Feel free to contact us anytime, we’d love to chat.
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