http://www.tcapushnpull.com/how-to-wom/what-to-expect-from-your-social-media-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=what-to-expect-from-your-social-media-campaign Social Media and Word of Mouth Marketing in Maryland. Thu, 09 Feb 2012 22:32:48 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.tcapushnpull.com/how-to-wom/what-to-expect-from-your-social-media-campaign/#comment-414 TCA Push N Pull Tue, 01 Sep 2009 13:17:19 +0000 http://www.tcapushnpull.com/?p=844#comment-414 [...] post after post, we’ve explained why social media is an important outlet for reaching key [...] [...] post after post, we’ve explained why social media is an important outlet for reaching key [...]

]]> http://www.tcapushnpull.com/how-to-wom/what-to-expect-from-your-social-media-campaign/#comment-413 Social Media and Financial Success Go Hand-in-Hand | Deep Ad Thoughts Fri, 24 Jul 2009 16:54:21 +0000 http://www.tcapushnpull.com/?p=844#comment-413 [...] Focusing on quality not quantity [...] [...] Focusing on quality not quantity [...]

]]> http://www.tcapushnpull.com/how-to-wom/what-to-expect-from-your-social-media-campaign/#comment-412 Setting Social Media Goals « J Wizzle On da mike Sun, 19 Jul 2009 13:40:08 +0000 http://www.tcapushnpull.com/?p=844#comment-412 [...] Setting Social Media Goals By jwizzle32 In social media, success doesn’t always mean huge impression numbers. The key to effectively executing a social media campaign is to detail your goals, and also define the necessary metrics to drive success. If a client’s goal is to increase web traffic, it would be silly to use YouTube views as a metric of success. Likewise, if a client’s goal is awareness, it would not make sense to show them a narrowly targeted community that we reached. First, social media is not always a popularity contest. Too often, people are assume that the larger your online following, the more value you provide. Really, the focus should be on quality over quantity. While having a large following could mean more people are exposed to your message, that doesn’t necessarily mean they are interested at all in what you are saying. What is important is engagement and interaction. If you invest all your social media energy on counting followers and fans, you don’t have time to connect with the audience that is interested in your message. Other social media expectations include being authentic and providing value. To read this entire post click here. [...] [...] Setting Social Media Goals By jwizzle32 In social media, success doesn’t always mean huge impression numbers. The key to effectively executing a social media campaign is to detail your goals, and also define the necessary metrics to drive success. If a client’s goal is to increase web traffic, it would be silly to use YouTube views as a metric of success. Likewise, if a client’s goal is awareness, it would not make sense to show them a narrowly targeted community that we reached. First, social media is not always a popularity contest. Too often, people are assume that the larger your online following, the more value you provide. Really, the focus should be on quality over quantity. While having a large following could mean more people are exposed to your message, that doesn’t necessarily mean they are interested at all in what you are saying. What is important is engagement and interaction. If you invest all your social media energy on counting followers and fans, you don’t have time to connect with the audience that is interested in your message. Other social media expectations include being authentic and providing value. To read this entire post click here. [...]

]]> http://www.tcapushnpull.com/how-to-wom/what-to-expect-from-your-social-media-campaign/#comment-415 David Cyphers Fri, 17 Jul 2009 19:12:57 +0000 http://www.tcapushnpull.com/?p=844#comment-415 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">What to expect from your social media campaign - http://bit.ly/4uIypJ</span></span> What to expect from your social media campaign – http://bit.ly/4uIypJ

]]> http://www.tcapushnpull.com/how-to-wom/what-to-expect-from-your-social-media-campaign/#comment-1283 The Cyphers Agency Fri, 17 Jul 2009 18:12:57 +0000 http://www.tcapushnpull.com/?p=844#comment-1283 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">What to expect from your social media campaign - http://bit.ly/4uIypJ</span></span> What to expect from your social media campaign – http://bit.ly/4uIypJ

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