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How it should be

Posted in how to WOM, social media impact. on Monday, November 30th, 2009 by Andrew Tags: Entrance Sources, Google Analytics, Referral Sources, Social Networks, Web Traffic
Nov 30

We thought we would take this opportunity to show you why we’re awesome (and modest too!). If you are engaging your audiences correctly, your “Entrance Sources” in Google Analytics should look something like this:

Why, you ask? Because if you are giving people valuable information on social networks (like how to read Google analytics, wink wink), they should naturally be clicking through to your website to find out more. In our case, social networks are responsible for 3 of our top 5 entrance sources. Yay!

So what do we do with this information (besides pull out the champagne)? In our case, Twitter and LinkedIn are the social networks giving us the most traffic, so we want to make sure and focus on those networks. We want to tailor our content to those audiences, and specifically engage in those arenas. We shouldn’t worry too much about Facebook, because that doesn’t seem to be where our target audience is interacting.

Make sense? If you have any questions about how to get Google Analytics set up, how to read your results, or how to engage your audiences, just let us know in the comments (or if you are more old-skool, you can always just throw us a line)

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Related posts:

  1. Tracking Social Media

View Comments

  1. David Cyphers on November 30th, 2009

    How to read Google Analytics: http://bit.ly/8HqcMe

  2. Jocelyn Rimbey on November 30th, 2009

    RT @AndrewKS: We're so modest: RT @adsatTCA: How to read Google Analytics: http://bit.ly/8HqcMe

  3. SocialMedio on November 30th, 2009

    How it should be http://bit.ly/4MY2lI

  4. Darren Easton on December 2nd, 2009

    How it should be – http://b2l.me/aytqy (via @@adsattca)

  5. Anna Forbes on December 2nd, 2009

    RT @darreneaston: How it should be – http://b2l.me/aytqy (via @@adsattca)

  6. Jocelyn Rimbey on December 2nd, 2009

    New blog post from @adsatTCA … We're awesome! (And modest, too!). http://bit.ly/8HqcMe

  7. Lucas Hanyok on December 2nd, 2009

    RT @jocelyn_kaye: New blog post from @adsatTCA … We're awesome! (And modest, too!). http://bit.ly/8HqcMe

  8. Anna Forbes on December 2nd, 2009

    RT @jocelyn_kaye: New blog post from @adsatTCA … We're awesome! (And modest, too!). http://bit.ly/8HqcMe

  9. Darren Easton on December 2nd, 2009

    Retweeting @jocelyn_kaye: New blog post from @adsatTCA … We're awesome! (And modest, too!). http://bit.ly/8HqcMe

  10. Andy Feliciotti on December 2nd, 2009

    But it's still only about 40 hits :P

  11. admin on December 7th, 2009

    We didn’t say what the date range was ;)

    And it’s not the quantity of hits, it’s the quality. As long as those are 40 people that we are trying to reach I will be happy.



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