Recently we’ve seen some amazing things done with YouTube. It seems that companies are leveraging the video platform to take their brand to an entirely new level (think Isaiah Mustafa and the Old Spice viral campaign). We recently came across an amazingly awesome interactive video, courtesy of Tipp-Ex correction fluid out of the UK.

At first, you come across your average YouTube video. Andy the Hunter is shown preparing to shoot a ferocious bear encroaching on his camp site. His cameraman is yelling at him in the background, begging him to shoot that dang bear! But Andy the Hunter freaks out and doesn’t want to shoot, so he enlists the help of Tipp-Ex and the viewer to help him rewrite the story. Check it out over at YouTube or follow the series of pictures below.

We played around, typed in some actions, and did exactly what Tipp-Ex wanted: for us to play around with their campaign.

The potential for this kind of engagement is limitless. It gives the consumer direct access to the product, brand, and messaging without smacking them across the face with it. This goes to show that if you provide fun or unique opportunities for your audience, interaction is almost a given. Humor doesn’t hurt either.

I can almost guarantee that more of these will start popping up online. While YouTube may not be the best avenue for every brand, it does encourage “think-outside-the-box” syndrome for brands who might ordinarily use traditional means of advertising. Thinking of new ways to approach the consumer while maintaining the same message can present challenges. In this case, Tipp-Ex took a classic product and made it digitally relevant. And for that, we applaud them.

Seen any like this recently? Leave a comment below – we’d love to learn about it.