With more and more businesses realizing the power of Twitter, advertising, marketing, and PR professionals may be managing multiple accounts for their clients. However, it can become taxing keeping tabs on all of them. Although Splitweet has been around a while, it often doesn’t get the attention it deserves. Here’s how and why you should use it to manage multiple accounts.

It’s quite simple really, you just type what you want to tweet, then check the box by the account(s) you wish to send it from. The Dashboard shows you all incoming tweets for all the accounts you have added and you can toggle between replies, direct messages, and favorites; just like you’re used to.

Then there’s the “Brand mentions” tab. It’s just like using search.twitter to monitor for chatter about your company but you don’t have to open a new window. You can enter as many brands or “terms” as you’d like and then follow the conversation in real time.

And, if you are the website-hating app-praising product of current times, they’ve got a desktop application for you thats compatible with Mac, Linux, or Windows.

Enjoy!!