TCA Push N Pull » awesome stuff

Effectively Leveraging Facebook Advertising (Part 1)

Jocelyn — Thu, 29 Jul 2010 13:41:23 +0000

We just wanted to give you some insight into our Facebook Advertising strategy, but this ended up turning into the longest blog post ever. Please excuse the length, but if you actually get through it all, you will have a MUCH better understanding of (1) how Facebook Advertising works, (2) how we achieve superior results, and (3) what to watch out for. We just started a Facebook advertising campaign for one of our clients, and we wanted to share some of the results of the first 10 days:

Old Spice Guy Wins the Hearts of Many, Including Ours

Andrew — Thu, 15 Jul 2010 21:56:55 +0000

Do you remember the off-the-wall Superbowl ad featuring a suave, manly man describing the manliness of Old Spice? (If you don’t, the ad is embedded below.) At that point the advertising campaign was good – witty, memorable, and on-brand. But this week, the campaign evolved into one of the best [...]

Changing the World, Web 2.0 Style

Jocelyn — Tue, 23 Mar 2010 15:09:04 +0000

It is pretty easy to say that the Internet is becoming a portal for a different kind of life: new communication, networking, news and journalism, shopping, you name it. And after the earthquakes in Chile and Haiti, the web became a haven for cause: donating money to help, reading stories [...]

How to: create a viral video

Andrew — Mon, 01 Mar 2010 16:12:18 +0000

This past weekend the internet was abuzz about a certain workout video, featuring UFC fighter Chuck Liddell and his girlfriend exercising. Why was the video so popular? Maybe people want work out tips from a UFC fighter? Or maybe it’s because Chuck and his girlfriend are completely naked.

It [...]

The Reach of Social Media: From Runway to Twitter

Jocelyn — Tue, 16 Feb 2010 18:17:40 +0000

This past weekend, I had the privilege of attending a little known thing called New York Fashion Week, which started last Friday and runs throughout this week. Because of some amazing friends and once in a life time opportunities, I attended the Christian Siriano Fall 2010 Collection, as well as [...]

Oh, 2009, You Were Good To Us…

Jocelyn — Tue, 05 Jan 2010 17:49:47 +0000

Well, 2009, we bid you adieu. This past year has been many things for us as an agency. We’ve survived a recession, gained some new clients, and celebrated our 20th anniversary as a force in the industry. We’ve also continued to think outside of the box, living and breathing creativity.

Now [...]

Uh Oh, It’s the FTC!

Andrew — Mon, 12 Oct 2009 19:52:29 +0000

It looks like the time has come for the government to have their say in the phenomenon that is social media, and they are doing it in a big way.

The Federal Trade Commission brought the whip down! For the first time since 1980, they revised the “Guides Concerning the Use [...]

Faithful Readers–We Need Your Help!

Andrew — Mon, 28 Sep 2009 17:13:26 +0000

Recently, The Cyphers Agency has been nominated for two blog awards. Both of our blogs were nominated for the Baltimore Sun’s “Mobbies,” an award for Maryland’s Outstanding Blogs. We also received a nomination for Fuel Lines’ “Blog of the Month” for September. In both competitions, the voting is up to [...]

Our WOM Director is Bound for Blog World Expo

Andrew — Fri, 18 Sep 2009 19:43:04 +0000

While I’m sure he’s excited about the enormous buffets, casinos, shopping and millions of other things to do Vegas, our WOM Director, Andrew Krebs-Smith, may not have any time to do those things while he’s there October 15 – 17. I’m not sure that he’s too upset about it either. [...]

Mayors and Celebs Use Status and Social Media to Inspire

Andrew — Mon, 14 Sep 2009 15:09:10 +0000

Many celebrities and public officials use Twitter to communicate with their fans/constituents. While some celebs use it to simply promote themselves (ehhem, Britney Spears), others use it to inspire their millions of followers.

Last week, celebrity Twitter-user, Ashton Kutcher joined New York City mayor Michael Bloomberg and many other celebrities and [...]