Social media isn’t a science, it’s a community.

Big social media mistake: Forgetting that the tone you use in your posts as vitally important as what you’re saying. This is especially true with business accounts. Tone can make a legitimate post completely turn off your followers.

We received this tweet from a funeral home earlier today. While we appreciate the gesture and commend them for their social media efforts, we feel >>

Our internet went down. Panicked ensued. To calm the pack, one must think of a way (or 10!) to pass the time. Without further ado, 10 things to do when your Internet goes out during work.

As WOM gets less trendy and more ubiquitous, it’s time for a refresher course. Every company now feels like they need some kind of WOM and social media, but simply diving in won’t suffice as a smart marketing move. You’ve got to ask yourself some questions first.

So we’ve been just as guilty as the next for using those lofty and abstract social media terms that drive everyone mad: transparency, engagement, content >>

The other day I heard an interesting story from a friend. He was eating out at a restaurant, talking about Twitter and social media over >>