TCA Push N Pull » how NOT to WOM

Cut the Crap – No More Lofty Social Media Terms

Jocelyn — Fri, 18 Jun 2010 18:42:23 +0000

So we’ve been just as guilty as the next for using those lofty and abstract social media terms that drive everyone mad: transparency, engagement, content generation, conversation monitoring, blah blah blah. I think it is time we all shut up.

I don’t mean that we stop talking about social [...]

Social Media: Users vs. Professionals?

Jocelyn — Tue, 11 May 2010 20:23:25 +0000

The other day I heard an interesting story from a friend. He was eating out at a restaurant, talking about Twitter and social media over dinner with a friend. A man comes up to them, and while handing my friend his card, he said “Couldn’t help but overhear. Email me. [...]

We’re With Stupid…

Jocelyn — Mon, 25 Jan 2010 21:19:51 +0000

Okay, well not literally, but we have been captivated and intrigued by Diesel’s recent Be Stupid campaign. You’ve just got to check out the website.

There is some pretty strong stuff going on there. The website and campaign message are both unique and well-built, especially for Diesel’s existing (or intended) audience base. [...]

We Can See Right Through You

Jocelyn — Thu, 17 Dec 2009 18:40:41 +0000

In social media (and pretty much any other type of business), transparency is pretty important. If you are a business that is trying to increase buzz or awareness of your products or services, being sneaky and shady definitely doesn’t help create a pretty picture. If you are open, it allows [...]

Public Outbursts Make for An Interesting Week in WOM

Andrew — Mon, 14 Sep 2009 19:43:09 +0000

I never pay too much attention to tennis, and I knew if anything noteworthy happened at the Video Music Awards, I’d hear about it for weeks following, so I missed both Serena William’s and Kanye West’s outbursts on National television. Thanks to my Twitter-addiction though, I knew about these celeb [...]

United Airlines- Too Little, Too Late

Andrew — Thu, 20 Aug 2009 19:07:42 +0000

Social media empowers companies to connect with customers. It enables companies to listen, respond and promote itself, among a plethora of other things. Social media, however, also empowers customers to get back at brands, as we’ve seen this summer in the United Airline’s “United Breaks Guitars,” debacle.

Last year, when United [...]

There’s No Hiding in Social Media

Andrew — Mon, 27 Jul 2009 19:40:35 +0000

Whether it’s an embarrassing video of one of the NBA’s leading players getting dunked on, or the trailer for a highly anticipated movie, some leaked videos should remain…leaked.

When brands try and control social media (which goes against the whole idea), they can end up hurting their brand image, and the [...]

Google Trends, or Cop Without a Badge, or Xbox Live

Andrew — Wed, 27 May 2009 14:46:51 +0000

With a title like that, you might wonder what the heck this blog entry is all about. But if you have ever used Google Trends, you know that I'm simply focusing my blog entry on timely topics to increase my search engine optimization.

Twitter Gets Spammed

Andrew — Tue, 12 May 2009 14:03:19 +0000

As Twitter rapidly grows, people are making more concentrated efforts to take advantage of its traffic. In some cases, this means spamming it by creating a "trending topic." According to Mashable, these trending topics are fairly easy to create, and once you start a trend it shows up on every twitter users homepage.

Transparency is King

Ryan — Tue, 20 Jan 2009 21:10:17 +0000

Belkin's recent screw up reminds us that transaprency is king. What separates word of mouth most from advertising and PR is that WOM is natural, organic, unpaid, and comes from the consumer. Not only does unethical WOM hurt the credibility of the industry, but get ready to be exposed. One of the best things about word of mouth is that anything buzzworthy can spread like wildfire. Once The Daily Background broke the Belkin story, the post was...