TCA Push N Pull » how to WOM

Effectively Leveraging Facebook Advertising (part 2)

Andrew — Mon, 02 Aug 2010 13:19:49 +0000

This is the second part of a two part series on Facebook Advertising. See part one of Effectively Leveraging Facebook Advertising here. Here are some recent graphs from a client’s Facebook advertising campaign.

In our last post, we talked about what we measure, how each metric is affected, and [...]

Effectively Leveraging Facebook Advertising (Part 1)

Andrew — Thu, 29 Jul 2010 13:41:23 +0000

We just wanted to give you some insight into our Facebook Advertising strategy, but this ended up turning into the longest blog post ever. Please excuse the length, but if you actually get through it all, you will have a MUCH better understanding of (1) how Facebook Advertising works, (2) how we achieve superior results, and (3) what to watch out for. We just started a Facebook advertising campaign for one of our clients, and we wanted to share some of the results of the first 10 days:

Old Spice Guy Wins the Hearts of Many, Including Ours

Andrew — Thu, 15 Jul 2010 21:56:55 +0000

Do you remember the off-the-wall Superbowl ad featuring a suave, manly man describing the manliness of Old Spice? (If you don’t, the ad is embedded below.) At that point the advertising campaign was good – witty, memorable, and on-brand. But this week, the campaign evolved into one of the best [...]

The Brand is Hero No More

Jocelyn — Thu, 01 Jul 2010 14:04:38 +0000

Every person, journalist, blogger is talking about the evolution of media. Traditional means of communication have been turned upside down and shaken up. Social media is now becoming the norm, changing the way that we view information distribution. As advertisers, this change has a huge affect on what we do. We [...]

Cut the Crap – No More Lofty Social Media Terms

Jocelyn — Fri, 18 Jun 2010 18:42:23 +0000

So we’ve been just as guilty as the next for using those lofty and abstract social media terms that drive everyone mad: transparency, engagement, content generation, conversation monitoring, blah blah blah. I think it is time we all shut up.

I don’t mean that we stop talking about social [...]

Bailey’s Journal – Blog Posts from Cyphers’ Newest Employee

Andrew — Mon, 07 Jun 2010 21:09:44 +0000

Bailey Whittaker, a recent graduate from Towson University, has recently joined The Cyphers Agency Push ‘N Pull team. She will post regularly on our blog as she learns more about how we use word of mouth marketing for our clients, so you can learn what we do [...]

5 Tips on how to pitch bloggers

Andrew — Mon, 07 Jun 2010 20:58:35 +0000

Our clients hire us because they want advertising. They have a message that they want to get out to their target audience. Blogs are an excellent tool to use, because they attract specific audiences. The only problem is that we don’t have control over what is posted on a blog, [...]

5 great WOM resources you should know about

Andrew — Thu, 27 May 2010 14:21:26 +0000

Many of our clients are still getting aquainted with WOM tools and strategies, and are far from actual implementation. That’s why we thought we’d pull together this list of great resources that can help your WOM education. Everything from Facebook tutorials to WOM case studies – it’s all here. And [...]

The Wave of the Future: Geo-Networking Services (and thus local advertising opportunities)

Jocelyn — Thu, 20 May 2010 20:31:17 +0000

In the marketing and advertising world, we must admit that we are always looking ahead for the next big thing. A few years ago, it was text marketing. Now, it is social media and mobile marketing. Emerging slowly, but with some force, is the use of geo-location services [...]

Social Media: Users vs. Professionals?

Jocelyn — Tue, 11 May 2010 20:23:25 +0000

The other day I heard an interesting story from a friend. He was eating out at a restaurant, talking about Twitter and social media over dinner with a friend. A man comes up to them, and while handing my friend his card, he said “Couldn’t help but overhear. Email me. [...]