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Category: Social Influence

Have we replaced face-to-face conversations with Twitter, Facebook messages and Gchats?

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Has social media infiltrated our lives so much that we can’t communicate through personal, traditional means?

Social Media in the Aftermath of Tragedy

Social Media Impact Boston Bombing

Last week, after terrible tragedy hit Boston we saw strangers band together on social media. Hashtags like #BostonStrong and #BostonBrave were quickly created to help >>

Will the likes, hashtags and comments equal web visits and sales from this year’s Super Bowl commercials?

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The Super Bowl: the annual, All-American clash of two teams on a football field. While the annual face-off has evolved into a day of enormous >>

The Internet’s Growing Pain

Internet's growing pains

Mashable reports that Arizona rep. Michelle Ugenti has proposed a bill to combat online identity impersonation. The bill would make creating a website or profile >>

It’s the Little Wins that Count

Every blog placement, Twitter interaction and Facebook conversation, while they may seem small, are little wins that intertwine your word of mouth efforts to increase brand awareness and help propel your client to the next level.

For those of us who work on the social media side of a marketing campaign, our efforts can sometimes feel like they’re swallowed up by the overcrowded and noisy Internet. When you do break through the noise, it’s important to cherish those tiny wins because its the little wins that will make you and your brand who you are.

Social Media and Recruitment: The Inseparable Couple.

Ah infographics, how we love the way you make facts fun. Today’s fun facts are statistics about how employers use social media as a recruitment tool. It’s no secret that social media can be a great tool for employers and employees alike, but these numbers are downright impressive. 89% of companies will use social media for recruiting in 2011. Also 80% of companies use LinkedIn to find talent. The scariest one, 1 in 3 rejected a candidate based on what they found about the recruit online.

Old Spice Guy Wins the Hearts of Many, Including Ours

Do you remember the off-the-wall Superbowl ad featuring a suave, manly man describing the manliness of Old Spice? (If you don’t, the ad is embedded >>


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Strategic social media is critical to a #marketing campaign. Don't try to do it yourself -- hire an agency to help. http://t.co/BmdKCZU2UU

RT @DarrenEaston: Looking for a freelance Media Buyer in the MD/DC area. Know anyone?

RT @YoungRubicam: THANKS SO MUCH EVERYONE!!! #advertisingis

#Advertisingis creative, emotional, and memorable. @YoungRubicam Happy 90th Birthday!

Congrats to this year's #Google doodle winner. http://t.co/PmbLFCxHi0


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