TCA Push N Pull » the other way around

Sighting: Promoted Tweets

Jocelyn — Thu, 24 Jun 2010 19:05:30 +0000

I saw this the other day when I logged in to Twitter: a promoted trending topic. I knew that Twitter had rolled out a promoted tweet platform, but didn’t expect it to come in this form. I grabbed a screenshot and tucked the occurrence in my mind for deep thought.

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Google Trends, or Cop Without a Badge, or Xbox Live

Andrew — Wed, 27 May 2009 14:46:51 +0000

With a title like that, you might wonder what the heck this blog entry is all about. But if you have ever used Google Trends, you know that I'm simply focusing my blog entry on timely topics to increase my search engine optimization.

Teen Uses Web for Tuition Help

Ryan — Tue, 17 Mar 2009 14:47:20 +0000

Michigan teen, Rachel Harris, has recently launched IWantToGoToNotreDame.com in an effort to raise enough money to attend the University of Notre Dame. Her grades are there, she's got the recommendations and all other qualifications, but the only thing holding her back is the $40,000+ tuition to attend and she has turned to the web for help.

Viral Believability

Ryan — Mon, 09 Mar 2009 14:05:04 +0000

Does how believable something is determine how successfully viral it will become? Or does believability matter at all? Maybe the raw entertainment value is what propels something to total viral glory. Let's take a look at a few examples and discuss...

Sometimes, you just gotta show ‘em

Ryan — Mon, 16 Feb 2009 14:55:18 +0000

Sometimes, consumers just need to see your product in action in order to make the decision to go with your brand. Here's an example of a campaign for OMO detergent that does just that. Click here to see the full campaign and why it works...

The Multi-dimensional Consumer

Ryan — Thu, 22 Jan 2009 21:23:38 +0000

I watched a video today that BLEW MY MIND and, no, it wasn't last night's new episode of LOST. I am a closet astrophysicist and have always had a hard time explaining the ten dimensions to non-astrophysicists. This video does a great job of explaining them in the simplest way possible. So, you may ask, what does astrophysics have to do with WOM or social media? Well, nothing, but it does provide...

Calling all Drum-makers

Ryan — Wed, 21 Jan 2009 15:44:41 +0000

As we've mentioned before, buzzworthy content can speak volumes more for your brand than traditional, paid, intrusive ads. Ken Brashear has created this interactive drum simulation in which users can "play" drums by...

Celebrate 60 Years of Style

Ryan — Mon, 19 Jan 2009 20:22:05 +0000

Puma celebrates their 60th birthday by allowing you to upload a photo and make a mashup of your face and tons of other features including hairstyles, clothing, and accessories. Here's mine: In an ever-crowding market, it's great to see some brands embrace interactive WOM solutions to marketing problems. Where's the WOM in it, you say? With Puma's Iam60, it's in the...