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Category: what is social media

It’s Not a Science

Social media isn’t a science, it’s a community.

The Future of Social Media: What’s Next?

Things in the digital marketing sphere have changed drastically over the past year. In 2010, organizations were struggling with the placement of social. Where would it live? Who would control it? Do we do it in house? Hire a boutique agency or a large one? But over the past year, people have moved past the beginning stages of social and now are asking, “What now?”

Social Media to Blame for Bland Online Brand Identity

I’m an advocate of keeping up on social media news. As a professional in the industry, I take it upon myself to be aware of all the newest toys, most up to date strategy ideas, creative campaigns, etc. But lately, I’ve found it increasingly difficult to find inspiring social media news. The churning wheels have slowed, and it has become official: social media is no longer trendy.

The Doctor Is In: Social Media Q&A

We’ve all had burning questions. While Jocelyn and I love to give advice, we’re not really qualified to help you with your relationship problems or >>

The Brand is Hero No More

Every person, journalist, blogger is talking about the evolution of media. Traditional means of communication have been turned upside down and shaken up. Social media >>

Sighting: Promoted Tweets

I saw this the other day when I logged in to Twitter: a promoted trending topic. I knew that Twitter had rolled out a promoted >>

Cut the Crap – No More Lofty Social Media Terms

So we’ve been just as guilty as the next for using those lofty and abstract social media terms that drive everyone mad: transparency, engagement, content >>


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