Facebook Fan Page Outreach: Power of Cross Promotion
We’ve covered a ton of ways that we reach out and build relationships on our Push-n-Pull blog – everything from Facebook ads to crisis communication plans to blogger outreach. While we’ve shared our tried and true strategies with you, we’re also tweaking our methods to find new ways to create connections even more effectively.
Most recently, we’ve been leveraging what we like to call Facebook Fan Page Outreach (FFPO). FFPO is a great compliment to other forms of outreach like building blogger relationships. While FFPO isn’t a big trend in social media strategy yet, its been proving to be effective for building beneficial relationships on Facebook.
Part of the strategy behind Facebook outreach is leveraging already targeted audiences. For example, if you’ve got a Facebook fan page for hats, you can find other pages that are similar in nature, like pages dedicated to hat hair, baseball hats, or cowboy hats. These audiences are already pre-qualified for your message, you simply have to get your message there.
Don’t mistake this for simply posting your message on another Facebook page. Part of the process is building relationships with the owners of these pages, working together to create the best mix of value for the audience. The most ideal situation is having the page post on your behalf, spreading your message themselves. The audience is more prone to absorbing the message if it is coming from a page or company they have opted to like.
On the other hand, it is important to be willing to go the distance for the other pages. Relationships should be mutual, and asking others to do something that will benefit you but not them won’t get you very far. Be willing to work together and share information that is valuable to your audience.
Have more questions? We’d be happy to oblige.
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14 Responses to “Facebook Fan Page Outreach: Power of Cross Promotion”
on October 21st, 2010 at 10:26 am#
So you've heard about blogger outreach, but what about facebook fan page outreach? http://bit.ly/dvElMt
on October 21st, 2010 at 10:26 am#
So you've heard about blogger outreach, but what about facebook fan page outreach? http://bit.ly/dvElMt
on October 21st, 2010 at 10:32 am#
RT @adsatTCA: So you've heard about blogger outreach, but what about facebook fan page outreach? http://bit.ly/dvElMt
on October 21st, 2010 at 10:43 am#
RT @adsatTCA: So you've heard about blogger outreach, but what about facebook fan page outreach? http://bit.ly/dvElMt
on October 21st, 2010 at 12:03 pm#
RT @adsatTCA: So you've heard about blogger outreach, but what about facebook fan page outreach? http://bit.ly/dvElMt
Best graphic ev-er!
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on October 21st, 2010 at 2:39 pm#
Have you considered Facebook Fan Page Outreach? Power of Cross Promotion http://bit.ly/dvElMt
on October 21st, 2010 at 3:05 pm#
RT @adsatTCA: So you've heard about blogger outreach, but what about facebook fan page outreach? http://bit.ly/dvElMt
on October 21st, 2010 at 3:15 pm#
RT @adsattca: Facebook Fan Page Outreach: Power of Cross Promotion http://bit.ly/dvElMt
on October 21st, 2010 at 3:16 pm#
RT @adsattca: Facebook Fan Page Outreach: Power of Cross Promotion http://bit.ly/dvElMt
on October 21st, 2010 at 4:35 pm#
RT @adsatTCA: So you've heard about blogger outreach, but what about facebook fan page outreach? http://bit.ly/dvElMt
on November 11th, 2010 at 2:20 pm#
[...] create buzz for The National Chicken Council. Our work to promote the contest ran the gamut from Facebook fan page outreach to online public relations. The contest has really taken off – the videos that people are [...]
on January 5th, 2011 at 9:51 am#
[...] Plan – Who will you get the word out about the contest? Blogger Outreach, FFPO, Social Networks, Press Releases? Find what audience you need to target, and create a [...]