Facebook Fan Page Outreach: Power of Cross Promotion
We’ve covered a ton of ways that we reach out and build relationships on our Push-n-Pull blog – everything from Facebook ads to crisis communication plans to blogger outreach. While we’ve shared our tried and true strategies with you, we’re also tweaking our methods to find new ways to create connections even more effectively.
Most recently, we’ve been leveraging what we like to call Facebook Fan Page Outreach (FFPO). FFPO is a great compliment to other forms of outreach like building blogger relationships. While FFPO isn’t a big trend in social media strategy yet, its been proving to be effective for building beneficial relationships on Facebook.
Part of the strategy behind Facebook outreach is leveraging already targeted audiences. For example, if you’ve got a Facebook fan page for hats, you can find other pages that are similar in nature, like pages dedicated to hat hair, baseball hats, or cowboy hats. These audiences are already pre-qualified for your message, you simply have to get your message there.
Don’t mistake this for simply posting your message on another Facebook page. Part of the process is building relationships with the owners of these pages, working together to create the best mix of value for the audience. The most ideal situation is having the page post on your behalf, spreading your message themselves. The audience is more prone to absorbing the message if it is coming from a page or company they have opted to like.
On the other hand, it is important to be willing to go the distance for the other pages. Relationships should be mutual, and asking others to do something that will benefit you but not them won’t get you very far. Be willing to work together and share information that is valuable to your audience.
Have more questions? We’d be happy to oblige.
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