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Effectively Leveraging Facebook Advertising (Part 1)

We just wanted to give you some insight into our Facebook Advertising strategy, but this ended up turning into the longest blog post ever. Please excuse the length, but if you actually get through it all, you will have a MUCH better understanding of (1) how Facebook Advertising works, (2) how we achieve superior results, and (3) what to watch out for.

We just started a Facebook advertising campaign for one of our clients, and we wanted to share some of the results of the first 10 days:

Read More View Comments   |   Posted by Jocelyn
Jun 07

5 Tips on how to pitch bloggers

Our clients hire us because they want advertising. They have a message that they want to get out to their target audience. Blogs are an excellent tool to use, because they attract specific audiences. The only problem is that we don’t have control over what is posted on a blog, [...]

Read More View Comments   |   Posted by Andrew
May 27

5 great WOM resources you should know about

Many of our clients are still getting aquainted with WOM tools and strategies, and are far from actual implementation. That’s why we thought we’d pull together this list of great resources that can help your WOM education. Everything from Facebook tutorials to WOM case studies – it’s all here. And [...]

Read More View Comments   |   Posted by Andrew
May 20

The Wave of the Future: Geo-Networking Services (and thus local advertising opportunities)

In the marketing and advertising world, we must admit that we are always looking ahead for the next big thing. A few years ago, it was text marketing. Now, it is social media and mobile marketing. Emerging slowly, but with some force, is the use of geo-location services [...]

Read More View Comments   |   Posted by Jocelyn
May 11

Social Media: Users vs. Professionals?

The other day I heard an interesting story from a friend. He was eating out at a restaurant, talking about Twitter and social media over dinner with a friend. A man comes up to them, and while handing my friend his card, he said “Couldn’t help but overhear. Email me. [...]

Read More View Comments   |   Posted by Jocelyn
Apr 27

Is there a way to view all of your fan pages on Facebook?

Facebook has rolled out a new feature that can link the community pages that you follow on Facebook to your profile. This allows you to view all of your fan pages on Facebook, and also selectively display them on your profile. Facebook is touting this benefit as a boon for [...]

Read More View Comments   |   Posted by Andrew
Apr 22

How Facebook “Open Graph” will change the web forever

I really think Facebook can do it. I think that with it’s new Open Graph partnerships/technology, Facebook will become the thread that ties our web experiences together.

For years, the top web companies have been vying for the ability to tie-together everyone’s web experience. What do I mean? Well, our browsing [...]

Read More View Comments   |   Posted by Andrew
Apr 16

Healthy Eating in Public Schools: A cause we support at The Cyphers Agency

We really think you should go to Jamie Oliver’s online petition to get healthier food into our public schools.

If you don’t know much about Jamie Oliver, he is a celebrity chef that has his own primetime television show: Jamie Oliver’s Food Revolution. The show focuses on getting Americans to understand [...]

Read More View Comments   |   Posted by Andrew
Apr 09

Dear Facebook: Please require users to update their profile keywords

Dear Facebook,

As an advertiser that spends hundreds and sometimes thousands of dollars per month for my clients, I have a request that will help make their money more effective. I would appreciate it if you could remind your users to update the information in their profiles. This is the information [...]

Read More View Comments   |   Posted by Andrew
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