Since a majority of our clients are active on the ‘Book, we’re pretty familiar with what people love, hate, and share with their friends. We’re also pretty familiar with what doesn’t work. So without further ado here are 5 Quick(ish) Tips for Better Facebook Content.
However, sometimes we start to look at word of mouth as a science that we can program, as Patrick puts it. If we tweet the right amount about the right things on the right days, voilà you have quality engagement with your consumers. Whaaaaat are we thinking?
A few days ago, many people were surprised when their news feeds became inundated with what their friends were listening to on Spotify, a streaming music service. Spotify changed their login system to use Facebook and added the ability to have your music piped to your Facebook wall. Now unless you already had a Spotify account, you can only sign up for Spotify with your Facebook credentials. Meaning, no Facebook account, no Spotify. I find this interesting.
Frank Chimero argues that every form on the internet is a question asking for some kind of response. As in much of life, a good question begets a good response. A bad question begets a bad response. As brands and marketers looking to get our users talking, we need to learn how to ask good questions.
During Baltimore AdWeek this year, I got the pleasure of listening to Justin Kownacki speak on creating web content people will actually enjoy and share. I won’t divulge too much of what he said because, well, you snooze you lose! I will tell you one thing he said that got me thinking, “It’s not that hard to create media people relate to, we just talk ourselves out of it.”
When you think of Nielsen Media Research, TV viewership and ratings might be what comes to mind first. But the company recently took a look at social media usage among Americans, with some pretty interesting findings. If you have to ask why the firm is paying attention to our behaviors on social networks, just look at what they gathered.
The big talk right now is all about Twitter’s first promotional spot, which plays on the recent East Coast earthquake. It starts with one of Twitter’s software engineers sitting at a table with a cup of coffee. He gets a tweet that is presumably that the earthquake just happened and picks his coffee up off the table as everything starts to shake, continuing to read his book unfazed. Here’s our take on the Twitter spot.
Ah infographics, how we love the way you make facts fun. Today’s fun facts are statistics about how employers use social media as a recruitment tool. It’s no secret that social media can be a great tool for employers and employees alike, but these numbers are downright impressive. 89% of companies will use social media for recruiting in 2011. Also 80% of companies use LinkedIn to find talent. The scariest one, 1 in 3 rejected a candidate based on what they found about the recruit online.
We all need a good reminder about the basics from time to time. I came across a post on Copyblogger that reminded me that sometimes, when you want someone to do something – wait for it – all you have to do is ask nicely.
Brands know they want interaction, but have no idea how to get it. Most brands, no matter how big they are, can’t just throw up a Facebook page and start having good interaction with their consumers. Brands have to start the conversation. This usually comes in the form of content. Links, deals, recipes, news, updates. Stuff for their followers to talk about. Here is where the biggest problem lies. Content is, by definition, cold. It describes what something is, but not how we relate to it or how we feel about it. Brands can post content to their page all day and no one may care. We have to give our followers a reason to care. Help them to relate to us and our brand. How do we do this? By telling a story.
