We just wanted to give you some insight into our Facebook Advertising strategy, but this ended up turning into the longest blog post ever. Please excuse the length, but if you actually get through it all, you will have a MUCH better understanding of (1) how Facebook Advertising works, (2) how we achieve superior results, and (3) what to watch out for.
We just started a Facebook advertising campaign for one of our clients, and we wanted to share some of the results of the first 10 days:
Our clients hire us because they want advertising. They have a message that they want to get out to their target audience. Blogs are an excellent tool to use, because they attract specific audiences. The only problem is that we don’t have control over what is posted on a blog, [...]
Many of our clients are still getting aquainted with WOM tools and strategies, and are far from actual implementation. That’s why we thought we’d pull together this list of great resources that can help your WOM education. Everything from Facebook tutorials to WOM case studies – it’s all here. And [...]
In the marketing and advertising world, we must admit that we are always looking ahead for the next big thing. A few years ago, it was text marketing. Now, it is social media and mobile marketing. Emerging slowly, but with some force, is the use of geo-location services [...]
The other day I heard an interesting story from a friend. He was eating out at a restaurant, talking about Twitter and social media over dinner with a friend. A man comes up to them, and while handing my friend his card, he said “Couldn’t help but overhear. Email me. [...]
Facebook has rolled out a new feature that can link the community pages that you follow on Facebook to your profile. This allows you to view all of your fan pages on Facebook, and also selectively display them on your profile. Facebook is touting this benefit as a boon for [...]
I really think Facebook can do it. I think that with it’s new Open Graph partnerships/technology, Facebook will become the thread that ties our web experiences together.
For years, the top web companies have been vying for the ability to tie-together everyone’s web experience. What do I mean? Well, our browsing [...]
We really think you should go to Jamie Oliver’s online petition to get healthier food into our public schools.
If you don’t know much about Jamie Oliver, he is a celebrity chef that has his own primetime television show: Jamie Oliver’s Food Revolution. The show focuses on getting Americans to understand [...]
Dear Facebook,
As an advertiser that spends hundreds and sometimes thousands of dollars per month for my clients, I have a request that will help make their money more effective. I would appreciate it if you could remind your users to update the information in their profiles. This is the information [...]
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