Of course you’ve seen the Levis “guys backflip into jeans” video, the Gatorade “amazing ball girl catch,” or maybe even the Corona “beer freezing party trick.” Somewhere in there you’ll find LITERALLY millions of reasons to find out what cool things your product does other than what it’s intended for.

Just like the videos that injected both Diet Coke and Mentos into regular conversation, here are some other videos that created millions of impressions and put their brands in the mouths of consumers:

Corona Beer Freeze Party Trick

Amazing Ball Girl Catch

Guys Backflip into Jeans

Zippo Lighter Tricks