The Next Big Thing In Social Media – Pinterest (Part 3)
Last time we talked, I was raving about Pinterest, the new darling of the social media world, and why it’s such a big deal. But if you wanted the download on how brands should leverage this pintastic momentum, it’s your lucky day! Here’s a handful of tactics we’ve already gotten traction with here at The Cyphers Agency.
Set your objectives.
Like any other marketing tactic, your approach needs to line up with your strategy. What’s the end game for you? It’s easy to track site traffic from Pinterest with Google Analytics, and this is a no-brainer of a benchmark to use. But more than site traffic, it’s important to think about your overall desires. You should shoot for lots of interaction and repins galore if brand awareness is your aim, but not so much if you need straight sales. Instead, track who is checking out at your online store, if they came from Pinterest, and which pins were able to seal the deal.
Create a branded Pinterest account.
When exploring a new social network, it’s easy to think: “I’ll just stick my toe in, test the waters, before we commit to a plan…” But that’s a rookie mistake. The second you decide to create a Joe’s Plummer Pinterest account, you must assume that anyone searching your business’ name will discover it. You don’t want their first impression to be one that isn’t aligned with your brand. So plan out your copy, your look and your approach the way you would any new marketing initiative.
Spread the word!
Once you go live, one of the best ways to create an audience on a fledging platform is to recruit your enthusiasts on your more established platforms. Tell your Facebook fans and Twitter followers that you are on Pinterest, and include the news in your next email blast as well.
Do a test run.
Now what about that content? When you are first starting out, it makes sense to test-run a variety of pins to see what sticks. As with all social media content, we recommend 25-50% promotional stuff, with the other 50-75% of your material curated from other sources. Of course, all of this should be on-brand. Whole Foods does a great job of pinning their own recipes and products from their website, as well as repinning things their audience is into – from recycled products to gardening tips.
Make sure your pins are SEO’d.
Especially when you are first establishing your audience, you should make it as easy as possible for folks to find your pins. That means using a clear description along with each and every pin with plenty of keywords. The principles of search engine optimization apply within Pinterest, but optimized pins will help you out on Google and the other big boys, too.
Let your audience lead the way.
Once your test run is in full swing, track which pins are receiving the most likes and repins to shape your content strategy going forward. Also, it’s super easy to see what from your website is really taking off on the Pinterwebs. Just type http://pinterest.com/source/your URL into your address bar, and you’ll see all the pins coming from your website. You’ll be able to know exactly what pinners love, so you can create more content for your website that folks can’t wait to pin.
Think visually.
Speaking of pinnable content, make sure that all your online content lends itself to the very visual format of Pinterest. Since the platform is all about images, make sure that your images are crisp, attention-grabbing and easily understood. While this is a must for the images you share on Pinterest, it’s important for all the images you share, period, if you want to have a pin-friendly brand.
Give your website the “Pin It” button makeover.
The most surefire way to entice folks to pin your stuff? Add “Pin It” buttons to your website, both to your blog content and any products or services you highlight. That way, you make it easier for your customers to bookmark you and seal the deal later, and tell all their friends while they’re at it.
Let’s cut to the chase.
There’s a multitude of ways to implement Pinterest for your business – someone’s probably thought of a few more while I wrote this. But the takeaway really is: Start off on the right foot, don’t be afraid to try a few different things, and measure it along the way. And have some fun – I know I am!
Leave Your Response
Get the newsletter
The latest news, tips and inspiration, direct to your inbox.
888.412.7469 410.280.545153 Old Solomons Island Road, Suite G
Annapolis, Maryland 21401
16 Responses to “The Next Big Thing In Social Media – Pinterest (Part 3)”
on May 15th, 2012 at 3:03 pm #
RT @adsatTCA: The Next Big Thing In Social Media – Pinterest (Part 3): Last time we talked, I was raving about P… http://t.co/8w4nuAb3
on May 15th, 2012 at 3:08 pm #
The Next Big Thing In Social Media – Pinterest (Part 3) http://t.co/yCZVpDbK
on May 15th, 2012 at 3:11 pm #
The Next Big Thing In Social Media – Pinterest (Part 3) http://t.co/ncCtgHho Is your business using #Pinterest? What's working for you?
on May 15th, 2012 at 3:18 pm #
RT @adsattca: The Next Big Thing In Social Media (Part 3) http://t.co/BQB59EZ0
on May 15th, 2012 at 3:31 pm #
RT @adsattca: The Next Big Thing In Social Media – Pinterest (Part 3) http://t.co/dkX3x4au
on May 15th, 2012 at 3:39 pm #
The Next Big Thing In Social Media – Pinterest (Part 3) http://t.co/yCZVpDbK
on May 15th, 2012 at 3:55 pm #
I'm sold, who's got an extra pintrest invite? RT @adsatTCA The Next Big Thing In Social Media – Pintrest Part 3 http://t.co/WxclwvdL
on May 15th, 2012 at 4:01 pm #
I can't stop blogging about #Pinterest. I swear it's last one… for a while. Tips on leveraging it for your brand: http://t.co/VGiv4xvl
on May 15th, 2012 at 4:15 pm #
Three words I love #pinterest RT @adsattca: The Next Big Thing In Social Media – Pinterest (Part 3) http://t.co/vQjFSn5W
on May 15th, 2012 at 7:31 pm #
The Next Big Thing In Social Media – Pinterest (Part 3) http://t.co/ceDztcOL #socialmedia
on May 15th, 2012 at 7:35 pm #
The Next Big Thing In Social Media – Pinterest (Part 3) http://t.co/ceDztcOL #socialmedia
on May 16th, 2012 at 2:47 pm #
These days, it seems to be all about Pinterest. Yeah, yeah, we've got something to say about it, too. http://t.co/jCparR7C
on May 16th, 2012 at 7:00 pm #
Tips and tricks for using Pinterest, via @adsattca and @danielledali. http://t.co/I0AH1Yuy
I’ve used pinterest to optimize my site and the result was amazing my site was jumped from #234 to #9 in few weeks time. The trick is we must got our website pinned and repinned by many people this is the hardest part. Most of pinterest users won’t doing repin when they aren’t like what we pinned. I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don’t know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can’t make my website increase in SEO. I don’t know why. As I know currently pinterest is best for SEO for these reason: 1. Once our website pinned it has 3 backlinks counts 2. Google interest in social media signal so it will not tagged as links farm 3. Currently pinterest links are dofollow even the image 4. Even not support anchor text (except the url link), it’s still perfect for placing our keywords in description. Google will READ it!! 5. You need to ping the links of your pins to the to get your website increase in SEO 6. Obama The President and Mark Zuckerberg now pinning on Pinterest lol.
.adslot-overlay {position: absolute; font-family: arial, sans-serif; background-color: rgba(0,0,0,0.65); border: 2px solid rgba(0,0,0,0.65); color: white !important; margin: 0; z-index: 2147483647; text-decoration: none; box-sizing: border-box; text-align: left;}.adslot-overlay-iframed {top: 0; left: 0; right: 0; bottom: 0;}.slotname {position: absolute; top: 0; left: 0; right: 0; font-size: 13px; font-weight: bold; padding: 3px 0 3px 6px; vertical-align: middle; background-color: rgba(0,0,0,0.45); text-overflow: ellipsis; white-space: nowrap; overflow: hidden;}.slotname span {text-align: left; text-decoration: none; text-transform: capitalize;}.revenue {position: absolute; bottom: 0; left: 0; right: 0; font-size: 11px; padding: 3px 0 3px 6px; vertial-align: middle; text-align: left; background-color: rgba(0,0,0,0.45); font-weight: bold; text-overflow: ellipsis; overflow: hidden; white-space: nowrap;}.revenue .name {color: #ccc;}.revenue .horizontal .metric {display: inline-block; padding-right: 1.5em;}.revenue .horizontal .name {padding-right: 0.5em;}.revenue .vertical .metric {display: block; line-height: 1.5em; margin-bottom: 0.5em;}.revenue .vertical .name, .revenue .vertical .value {display: block;}.revenue .square .metric, .revenue .button .metric {display: table-row;}.revenue .square .metric {line-height: 1.5em;}.revenue .square .name, .revenue .square .value, .revenue .button .value {display: table-cell;}.revenue .square .name {padding-right: 1.5em;}.revenue .button .name {display: block; margin-right: 0.5em; width: 1em; overflow: hidden; text-overflow: clip;}.revenue .button .name:first-letter {margin-right: 1.5em;}a.adslot-overlay:hover {border: 2px solid rgba(58,106,173,0.9);}a.adslot-overlay:hover .slotname {border-bottom: 1px solid rgba(81,132,210,0.9); background-color: rgba(58,106,173,0.9);}a.adslot-overlay:hover .revenue {border-top: 1px solid rgba(81,132,210,0.9); background-color: rgba(58,106,173,0.9);}div.adslot-overlay:hover {cursor: not-allowed; border: 2px solid rgba(64,64,64,0.9);}div.adslot-overlay:hover .slotname {border-bottom: 1px solid rgba(128,128,128,0.9); background-color: rgba(64,64,64,0.9);}div.adslot-overlay:hover .revenue {border-top: 1px solid rgba(128,128,128,0.9); background-color: rgba(64,64,64,0.9);}
I’ve used pinterest to optimize my site and the result was amazing my site was jumped from #234 to #9 in few weeks time. The trick is we must got our website pinned and repinned by many people this is the hardest part. Most of pinterest users won’t doing repin when they aren’t like what we pinned. I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don’t know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can’t make my website increase in SEO. I don’t know why. As I know currently pinterest is best for SEO for these reason:
1. Once our website pinned it has 3 backlinks counts
2. Google interest in social media signal so it will not tagged as links farm
3. Currently pinterest links are dofollow even the image
4. Even not support anchor text (except the url link), it’s still perfect for placing our keywords in description. Google will READ it!!
5. You need to ping the links of your pins to the to get your website increase in SEO
6. Obama The President and Mark Zuckerberg now pinning on Pinterest lol.
on June 7th, 2012 at 9:27 am #
The Next Big Thing In Social Media – Pinterest (Part 3) – http://t.co/OEGUGshC