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Posts Tagged ‘Facebook Ads’

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Apr 27

Is there a way to view all of your fan pages on Facebook?

Facebook has rolled out a new feature that can link the community pages that you follow on Facebook to your profile. This allows you to view all of your fan pages on Facebook, and also selectively display them on your profile. Facebook is touting this benefit as a boon for users, yet we have a sneaking suspicion that it is designed to help advertisers target more people (and thus spend more).

Mashable wrote up a great post about this new feature. Click here to see an in-depth look at Facebook’s new features.

We think this action is more for advertisers than anything else. Heck, just last week we were asking for similar adjustments from Facebook. If I can target people who like hip-hop for my music artist, it’s much easier than typing in “eminem” and “dr. dre” and “the roots” and tons of other relevant keywords in the keyword section for ads. Hopefully large communities will emerge and targeting for advertisers will be just as accurate yet have increased reach.

Check back here for updates regarding this issue.

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Dec 01

Well that’s one way

Want to increase web traffic through social networking sites? You just experienced one way – a Facebook ad.

(didn’t get here by clicking a facebook ad? Click here for explanation)

These ads are great because they are:

- Easy to create

- Relatively cheap

- Targeted by geography, demographics, and keywords in Facebook profile. (To reach YOU, we targeted our ad to people with words like “social media, social networking, word of mouth, word of mouth marketing, advertising, web traffic,” and a few other phrases.)

But Facebook ads aren’t just a quick fix. You should have compelling ad copy, a pertinent picture, and a site that actually delivers on your promise. More importantly, it should be part of your overall marketing strategy, and not just something you decided to do late on a Tuesday night.

Part of our marketing strategy is to give our audience tips on how to use social networking to their own benefit. Why give it away for free? Because we want to prove we are the experts, we want you to come back to our site, and we want to give you a reason to listen to our communication. Because sometimes we blatantly promote ourselves, and if it was the only communication we had with our audience, nobody would ever come back, because who wants to hear that?

Speaking of communication, what do you think of this blog post? Did you learn anything? Tell us what YOU want to learn more about and we will do our best to help you out!

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