If you haven’t noticed, we get a lot of gratification out of successful campaigns that are dead on strategically. So we just have to brag >>

Blogger outreach can be a great tool as a part of a greater social media marketing strategy. It works particularly well for food brands and consumer packaged goods. Learn why!

With photo sharing sites like Pinterest, Tumblr and Instagram all the rage right now, it seems more important than ever for food brands to jump on the social media wagon and start feeding the photo frenzy with smart content strategy.

The customer is always right! Always. Or so the conventional wisdom goes. However, we all know that sometimes customers ask for things that you just can’t do. How far do we bend to accommodate them? I recently was faced with this dilemma on one of our client’s Facebook pages.

Social media campaigns aren’t that different from traditional ad campaigns. They’re fun, exciting and just as effective…maybe even more so.

Newcastle Brown Ale. You’d think of them as just another beer company. At least until you see their Facebook page, that is. With a nice blend of hops, humor, and transparency, this ale’s got it down.

Facebook posts with pictures typically garner more engagement, which is the end-game in social media, right? It also helps break the monotony of the timeline structure. Here’s an example from Chick-Fil-A.