Social media is no longer the shiny new toy. By now, most companies have integrated some sort of social media into their traditional marketing plan.  >>

The power of WOM. It’s why we do what we do. It’s why we try to convince you to do it, too. It’s why we take part in it beyond the professional realm: we are users, consumers, and social networkers – just like your audience – who want to interact with the brands we use every day. We’ve seen it bring people together, solve real problems, and magnify positive (and negative) experiences. And this, my friends, is why we believe that this stuff works.

Strayer University is an educational institution with over 80 campuses across the nation. The University provides a quality education to working adults in both online and offline atmospheres. In 2009, Strayer University came to The Cyphers Agency seeking to increase their online presence and lead generation numbers.

I was just reading an article about how Starbucks used social media to drive 1 million people to its stores on one day. But these >>

In the marketing and advertising world, we must admit that we are always looking ahead for the next big thing. A few years ago, it >>

This past weekend the internet was abuzz about a certain workout video, featuring UFC fighter Chuck Liddell and his girlfriend exercising. Why was the video >>

This past weekend, I had the privilege of attending a little known thing called New York Fashion Week, which started last Friday and runs throughout >>