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Tag: YouTube

Why YouTube is GREAT for Food Brands

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YouTube, when used strategically, can be an exceptionally successful tool in a food brand’s social media marketing plan. With an ability to connect consumers with the story of the brand, YouTube offers a great opportunity to connect well-beyond the grocery store shelves.

From Love to Bingo in 873 Images

This is something you don’t see everyday, a tear-jerking ad from Getty Images. AlmapBBDO spent 6 months culling together more than 5,000 images from Getty’s archive >>

How To: Create a Viral Video

This past weekend the internet was abuzz about a certain workout video, featuring UFC fighter Chuck Liddell and his girlfriend exercising. Why was the video >>

Public Outbursts Make for An Interesting Week in WOM

I never pay too much attention to tennis, and I knew if anything noteworthy happened at the Video Music Awards, I’d hear about it for >>

United Airlines- Too Little, Too Late

Social media empowers companies to connect with customers. It enables companies to listen, respond and promote itself, among a plethora of other things. Social media, >>

The Benefits of Advertisements, Years Later

Do you ever wish you could get more out of those old advertisements for which you paid so much money? They were so darn expensive, >>

Word of Mouth “Buzz” – What if it’s negative?

I saw a Dr Pepper commercial this weekend featuring famous rapper/producer Dr Dre, and commented to my friend about how I was surprised he would >>


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