Getting a YouTube video to go viral is every marketers dream. It’s essentially free advertisement, and a great way to get people talking about your brand. Here are a few current examples of companies with videos that went viral, and what we think about their strategy.

Vodafone

Quirky, funny, well-done, and short, this video has all the makings of a great viral piece. At the end you are either laughing or saying to yourself: “what just happened?” Either way, you remember it, and you might bring it up later with a group of friends because you thought it was funny or weird. This video is part of a much larger campaign, mostly housed on Facebook and YouTube. It has been immensely successful because of the multitude of videos, high frequency of their release, direct connection with the products, and of course because it gives people something to laugh at. The spots are entertaining, and these days consumers need something in return for viewing your ad message. The Zoozoos deliver in spades. (Ogilvy & Mather is the agency behind the work)

Nike Basketball

I didn’t get this ad at all. I thought it didn’t make any sense. Go figure.

Cadbury

Cadbury has recently stepped up its viral marketing efforts, and hits another home run with this video. The song is catchy, the kids are creepy and cute at the same time, and the effects are just enough to make it funny without going overboard.

Samsung

This ad is simply brilliant, and is more than just a viral video. This video actually encourages interaction with Samsung’s audience, showcases the featured product, and even uses comments from viewers in the explanation video. Totally cool, and very well done.